As a woman, I can confidently say that out of all the relationships I’ve ever had, the most consistent and complicated one has been with my underwear… and that’s one relationship we can’t afford to end. Sure, we’re all eager to find a partner that understands us and our every need but finding the right underwear that does the same is just as important.
I bet we’re all familiar with a day that went sour really quick because the underwire of your bra wouldn’t quit digging into your skin… or panties riding up where the sun don’t shine. The kind of innerwear you choose can make or break your day! At times like this, I find myself praying to the underwear gods — hoping that someone out there is listening to frustration of millions like me, who have had enough of letting those little pieces of fabric drag them down! But why is it so hard to find the perfect pair of underwear? Is it a problem with the underwear or does the problem lie within us?
Short answer — it’s definitely the underwear!
Well, in today’s world of breaking free from previously established notions, and redefining traditional roles — there is no one way of being a woman. Rather than struggling to conform to archaic ideals, women today are embracing their uniqueness in every aspect — be it their body type, individual aesthetic, career, or, lifestyle. With this new wave, the way women are being viewed is changing — from being seen as a large homogeneous group, to being seen as a category made up of diverse individuals. And with such a diverse group of women, comes a myriad of specific needs— something that the makers of underwear really need to pick up on.
Puberty, college, yoga, the gym, work, motherhood, parties, lazy-days—women everywhere are constantly juggling multiple roles. There are so many things going on in our lives, and the same old underwear just doesn’t cut it anymore! With the busy, action-packed lives we lead, problematic underwear is the last hassle we need.
Apart from the many hats we wear, the clothes we wear also differ a lot. Personal style and fashion sense varies from woman to woman. From crop tops, off-shoulder and bodycon dresses — to t-shirts, formals, and the humble salwar-kameez, the clothes we choose to wear are often an outlet to express our individuality and personality. So, when unflattering underwear comes in between you and your dream outfit —well, now that’s just something you can’t have. Flimsy strapless bras, thick bra-straps, sports bras that don’t do their job right, and prominent panty-lines peeking through your bodycon—these are all signs that the underwear you’re wearing isn’t the right fit for you.
So, what does it mean for your underwear to ‘know you’?
Underwear that ‘knows you’ is just like a really good boyfriend — it complements you, doesn’t dwell on your flaws, and makes your life easier without bringing you down.
Your relationship with your underwear doesn’t end with you picking the right color and
size– it means the bras and panties you choose to wear know every intimate part of you, and work with you rather than against you. Be it flattering your shape, making difficult outfits work, or being extremely comfortable throughout the day— underwear that knows you can do it all!
Because after all, underwear isn’t just a necessity, it can also be the thing that boosts your confidence and self-esteem. A good, well-fitting pair of underwear feels like an extension of the self, and it could be the factor that makes you feel beautiful and comfortable in your own skin.
So, don’t compromise on expressing your truest self by choosing the wrong kind of bra or panties.
Instead, invest in underwear that fits your aesthetic, flatters you, works well with your every mood, and is intuitive enough to flow and work with you as you go about your routine.
When you can go through a day without dreaming of getting back home and taking your bra off, that is when you know that your underwear ‘knows you’.
Kavya can be quite the oddball—from her taste in music to how she chooses to dress. She is a lover of all puns and dry absurdist humour, and her existential angst goes out the window when she’s hanging out with her dog. Follow her on instagram (__K.jpg), she promises to keep you entertained!